2012 – Hangzhou, China
As a guest designer and speaker at Outdoor Lifestyle Hangzhou exhibition in China, Khalid Shafar was offered a space to set up his own stand at the fair. Khalid decided to use the space to create a specific installation that fitted the exhibition theme and that represented his brand in the right context.
Using one of his signature objects as visual, Khalid created a journey for visitors so they could understand what the brand is. Using a print image of THE PALM coat stand in a real life size, Khalid hung these as banners to recreate a date farm. Pathways among those banners created a kind of a maze that visitors have to find their way through to reach the centre and meet the designer. Using a mesh fabric material, these banners allow light through making the whole installation breath life. The overall result was a stand-out space and a focal point among commercial exhibition stands.